The newest launch in the Sean Combs, aka P. Diddy, fragrance franchise will be Always Sean John. Parlux will launch the scent as an eau de toilette spray at Macy’s in October, WWD reports.

The round black bottle has a minimalist look. Harry Fremont of Firmenich created the scent, which is described as a modern fragrance. It includes the top notes bergamot, mandarin, watermint and black pepper; middle notes of nutmeg, violet leaves, cardamom and angelica root, and base notes of amber, vanilla, musk, sandalwood, amberwood and coumarin.

The ad is dark, and “moody.” It was shot by Elton Anderson.